---
title: About Us - Lubbers & Associates, LLC
description: Learn about Lubbers & Associates, an independent financial consulting and insurance firm in Grandville, MI serving the greater Grand Rapids area.
author: webiedesign
---

- About Us
- [Our Firm & Mission](https://www.lubbers.ellija.com/index.php?Itemid=237)
- [Meet the Team](https://www.lubbers.ellija.com/index.php?Itemid=238)
- [Why Independent?](https://www.lubbers.ellija.com/index.php?Itemid=239)

# About Lubbers & Associates

Lubbers & Associates is an independent financial consulting and insurance firm based in Grandville, Michigan, serving individuals, families, and business owners across the greater Grand Rapids area.

We built this firm around a simple idea: financial guidance should be personal, transparent, and free of the conflicts that come with working for a single company or carrier.

[Schedule a Consultation](https://www.lubbers.ellija.com/index.php?Itemid=118)

![](https://www.lubbers.ellija.com/images/lubbers-associates-group-photo.jpg)

**Thaddeus Lubbers** - Founder MBA
**Lisa Berg** - Group & Personal Benefits Specialist
**Amanda Campbell** - Dir. of Operations

## Independent Means You Come First

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We aren't captive to any one insurance carrier or product line. That independence lets us look across the market and recommend what genuinely fits your situation — not what we're required to sell. It's the foundation of every relationship we have.

- Unbiased recommendations tailored strictly to your goals
- Access to a comprehensive network of top-tier insurance carriers
- No corporate sales quotas or proprietary product pressure

![](https://www.lubbers.ellija.com/images/key-and-padlock.jpg)

## Built for the Long Term

Our clients tend to stay with us through major life transitions — [retirement](https://www.lubbers.ellija.com/index.php?Itemid=241), [Medicare](https://www.lubbers.ellija.com/index.php?Itemid=242), [changes in employment](https://www.lubbers.ellija.com/index.php?Itemid=247), the sale of a [business](https://www.lubbers.ellija.com/services/#business). That continuity is only possible when advice is honest and the relationship is direct.

We'd rather earn trust slowly and keep it for decades than win a quick sale.

## Get to Know Us

Explore our core values, meet our dedicated team, and discover the true value of working with an independent financial firm.

### Our Firm & Mission

What we believe, how we work, and the standards we hold ourselves to.

[Read Our Mission](https://www.lubbers.ellija.com/index.php?Itemid=237)

### Meet the Team

The people you'll actually work with, and their credentials.

[Meet the Team](https://www.lubbers.ellija.com/index.php?Itemid=238)

### Why Independent?

What 'independent' really means, and why it matters for your money.

[Learn Why](https://www.lubbers.ellija.com/index.php?Itemid=239)

## Navigating Life's Major Transitions

Retirement Planning

Transitioning from accumulation to distribution requires a careful strategy. We help you map out a reliable income stream to sustain your lifestyle throughout retirement.

Medicare & Health Insurance

As you approach 65, navigating Medicare options can be overwhelming. We provide clear, independent guidance to help you select the right supplemental plans.

Business Succession & Sales

Selling or transitioning a business is a major financial event. We work alongside you to manage the proceeds, minimize tax impacts, and secure your personal financial future.

## Ready to Start a Conversation?

Schedule a complimentary consultation with our independent advisors in Grandville, Michigan. Let's discuss how we can help secure your financial future.

[Schedule a Consultation](https://www.lubbers.ellija.com/index.php?Itemid=118)