About Lubbers & Associates

Lubbers & Associates is an independent financial consulting and insurance firm based in Grandville, Michigan, serving individuals, families, and business owners across the greater Grand Rapids area.

We built this firm around a simple idea: financial guidance should be personal, transparent, and free of the conflicts that come with working for a single company or carrier.

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Thaddeus Lubbers - Founder MBA
Lisa Berg - Group & Personal Benefits Specialist
Amanda Campbell - Dir. of Operations

Independent Means You Come First

We aren't captive to any one insurance carrier or product line. That independence lets us look across the market and recommend what genuinely fits your situation — not what we're required to sell. It's the foundation of every relationship we have.

Unbiased recommendations tailored strictly to your goals
Access to a comprehensive network of top-tier insurance carriers
No corporate sales quotas or proprietary product pressure

Built for the Long Term

Our clients tend to stay with us through major life transitions — retirement, Medicare, changes in employment, the sale of a business. That continuity is only possible when advice is honest and the relationship is direct.

We'd rather earn trust slowly and keep it for decades than win a quick sale.

Get to Know Us

Explore our core values, meet our dedicated team, and discover the true value of working with an independent financial firm.

Our Firm & Mission

What we believe, how we work, and the standards we hold ourselves to.

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Meet the Team

The people you'll actually work with, and their credentials.

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Why Independent?

What 'independent' really means, and why it matters for your money.

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Navigating Life's Major Transitions

Retirement Planning

Transitioning from accumulation to distribution requires a careful strategy. We help you map out a reliable income stream to sustain your lifestyle throughout retirement.

Medicare & Health Insurance

As you approach 65, navigating Medicare options can be overwhelming. We provide clear, independent guidance to help you select the right supplemental plans.

Business Succession & Sales

Selling or transitioning a business is a major financial event. We work alongside you to manage the proceeds, minimize tax impacts, and secure your personal financial future.

Ready to Start a Conversation?

Schedule a complimentary consultation with our independent advisors in Grandville, Michigan. Let's discuss how we can help secure your financial future.

Schedule a Consultation