Independent Financial & Insurance Advisor in Kentwood, MI

Kentwood is one of Kent County's fastest-growing communities, and growth brings change — new jobs, new homes, new decisions about retirement, coverage, and the future. Lubbers & Associates brings independent, local guidance to Kentwood families and businesses navigating those decisions.

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Independent guidance for a growing community

As an independent firm, we're free to recommend what fits you rather than what a single company sells. For a community in transition, that flexibility matters — and you'll always work directly with the people advising you.

Serving the Kentwood Community

From the bustling commercial corridors along 28th Street and East Paris Avenue to the quiet residential neighborhoods near Bowen and Pinewood, Kentwood is a dynamic hub of activity. Whether you are a business owner near the Gerald R. Ford International Airport looking to optimize employee benefits, or a family planning for retirement near the Paul Henry Trail, our Grandville-based team is just a short drive away, ready to provide the personalized, face-to-face guidance you deserve.

Kentwood has grown into one of West Michigan's most dynamic suburbs — a diverse, fast-developing community near Gerald R. Ford International Airport, the Woodland retail district, and a steady influx of new families and professionals. That growth brings first-time financial decisions for younger households and serious planning questions for the established owners and near-retirees who have been here for decades. As a financial advisor in Kentwood, MI, Lubbers & Associates meets clients at whatever stage they're in, with personalized roadmaps rather than one-size-fits-all products.

Because we're independent, we can act as a true insurance broker for Kentwood residents and a financial planner in Kentwood, Michigan under one roof — comparing Medicare Supplement options, life and health coverage, retirement income strategies, and small-business benefits across the full market. No quotas, no captive product list, and no pressure: just clear guidance from an advisor you can actually reach.

How we help Kentwood clients

Retirement Income Planning

Secure your future with custom strategies designed to preserve wealth and generate reliable lifetime income.

Medicare & Medigap Guidance

Navigate the complexities of Medicare, supplemental plans, and prescription drug coverage with clear, unbiased guidance.

Life, Health & LTC Insurance

Protect your family and assets with tailored life, health, and long-term care insurance policies from top-rated carriers.

Business Succession & Benefits

Grow and transition your business with professional valuations, employee benefits coordination, and succession planning.

Ready to Plan Your Next Steps?

Lubbers & Associates, LLC is an independent office located in Grandville, MI, proudly serving our neighbors in Kentwood and across West Michigan. Let's discuss how we can secure your financial future.

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